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Reposted Mark Purser's post.

I’m a massive fan of blog sites. I have been since forever. Having written and developed a bunch of them and actively engaged with many hundreds more, I’d like to think that I know a thing or two about what makes a blog tick.

So what makes a Blog tick?

COMMUNITY makes a blog tick.

Always has, always will.

What’s a writer without an audience? A common group with shared interests and ideals? As a writer, or group of writers looking to cultivate connection, community is everything

If you examine most popular Blog sites these day, the best part is the comments, the feedback from the community and the interactions between those community members. It is often a vibrant, unchecked space, where elves and trolls wrangle attitude and ideas with gusto and hilarity.

Unfortunately in most blog sites, the potential for these interactions is limited, mainly due to the constraints of the platform (usually Wordpress).

Once someone has gone to the trouble of signing up to your blog to make a comment, why not engage with them fully? Give them a real identity and find ways for them to interact with your content and each other that continues to develop engagement and value. All the power of social media,on your blog.

Where the opportunity lies is for Blogging platforms to evolve into social communities. Harnessing the power of the Blog to engage and educate an audience around a shared passion or values and the magic of a social community to explore the full potential of an engaged aspirational, learning community.

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