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It’s a great challenge, indeed a conundrum, every business & software platform wishes to drive engagement, i think the answer is not explicit but contained within the nuance, asking ‘why?’ before adding in each new feature or configuration.
It seems time & again our friends at Facebook have crossed that line, the ‘why’ when it comes to Facebook seems always to make more money. I look forward to exploring the nuance with Online.Me & defining a better way.