Apple App Tracking Transparency

It forces developers to give users a choice: once updated to iOS 14.5, every single company that wants to track users and their data across different apps and websites now have to ask permission first using a standardized prompt created by Apple

If users say that they’re cool with being tracked (by clicking the “Allow” button) everything works just like it did before.

If they click “Ask app not to track,” though, then that developer can’t track customers using their data in that app, or sell that data to other companies. Not with Apple’s IDFA system, and not with their own systems.

There are a few exceptions to Apple’s new app tracking rules. First, companies that own multiple apps can track users across those different apps — for example, Facebook can use data it gathers from Instagram to target ads in its main app.

And Apple is offering new, in-house tools for developers to use instead. One tool, SKAdNetwork, can tell a company how many times its app was installed after an ad was seen. Another, Private Click Measurement, can tell them how many times users clicked on an ad for a product within an app. Apple says that both of those methods are designed to prevent companies from getting information about a specific user, though.

Do we need add some code to app for that terms?