Baloo wrote something about the choice of username, which is very true. If you want people to be friendly almost instantly and have a higher rate of people to add you, you use a candy name such as Bambi, Pooh, Baloo, etc.
People love candy and no matter the taste, people seem to stick with it. It is so extreme, that if you can paint a dog shit in gold and remove the smell with perfume, people would be attracted to it. It never occur to them that a dogshit remain a dogshit, not matter the presentation.
If the person behind the name seems to be no good, then it is usually translated by people as [going through a tough time in life, because with that name nobody could be all bad].
Self-delusion is HOT and works as an escape from a dysfunctional human society, which is pretty much the entire world. Humans hide away in all sorts of activities like drugs, games, TV shows, movies, coding, extreme sports, religions or supernatural activities, Social Media, painting, coffeeshop gossip, etc. Some call it [mental suicide] for those who are too chicken to jump the rope.
And honestly - there is not much attraction about living in the human world. The illusion and delusion is much more attractive. But this is also a source of money. If you can provide a tool which cause people to sink in to a delusion, they are willing to pay almost anything to stay there.
Is it ethical? Only if we choose to make it so. Ethics and morals are subjective. What is good for one, is suffering for another, which renders ethics and morals obsolete. By default humans are primitives that still live in the delusion of thinking they are intelligent. Delusions of Grandeur. The human species as a whole, behaves like paranoid schizophrenics. And from that we believe that we are mentally balanced enough to build societies with standards applied to all humans. The Western world is build upon the genocidal blood, but try to sweep it under the carpet and forget about it; only to turn and point fingers at others doing the same.
Feed the delusion with candy and you become a pimp. Lots of money in pimping peoples delusions.