Andrew Boon

UNA Team
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Since the year 2000 our team is working with social networking software, online communities, online dating, communication apps and everything around.

Personally, I am very passionate about social software and the potential for the positive impact it may bring. I love talking to idea-people and helping to launch meaningful online community projects. I am here at all the time, so feel free to start a conversation, or talk to me in the messenger. If you prefer the old-fashioned e-mail route - it's for myself and for the team.


Regardless of anyone’s personal opinion about significance of the COVID-19 threat, the word is clearly stressed. More and more people are either self-isolating or are forced to stay at home and reduce physical social interaction. Businesses are suffering, stock markets collapsing and there is no end in sight. Or, perhaps, ”the end“ is not so much about the pandemic itself, but rather about accepting this virus as one of many illnesses our bodies are meant to deal with - yet another thing to be conscious of and that’s it. Perhaps, once we simply make friends with the idea that we have yet another reason to wash hands and eat healthy food, the whole hysteria would subside and we’d be able to move on, business as usual. 

Anyhow, in the meantime, while the fear of anti-utopian collapse of human socially is gripping is firmly, we must look at what it may likely mean for UNA platform development, business operatioms and most importantly - what it would mean for UNA webmasters running niche community sites. 

UNA DevOps

UNA is a private, bootstrapped company. We have no VC backing or corporate sponsors, so we have to make ends meet every month, in part by way of selling licenses and in part by providing custom implementation services. Naturally, if our clients become overly stressed financially we may have to wind down to some extent too. On the other hand, we are gradually coming to the point where the platform matures and with v11 we should have even better offering all around. We have a number of active ongoing projects, there new ones lining up and the interest is stronger than ever.

Furthermore, after UNA Altair (v11) final release we plan to switch to follow-up updates mode for a while to make the platform faster, more stable, more consistent - focusing on minor evolutionary improvements rather than huge new modules. This will gives us some breathing room to work on custom implementations more as well, and thus stay consistently profitable. 

In short, we will not back down.

UNA Communities

Networks running on UNA is another story. On one hand site operators may be in difficult financial position due to the shocked economy, but on the other hand we have a few positives:

  • Humans are still social beings who want to communicate, interact, discuss ideas, argue, share, watch and read. We may well see increased amount of time spent online, particularly using interest-based social networks. 
  • Many business would have to re-arrange their processes in favor of remote work, which would increase the demand for business/professional networking platforms and would generally make the “online” communication more normalized in the long-term. This will again increase the amount of time people spend using niche community sites. 
  • While global trade and travel systems are disrupted people will have to look towards more local options for entertainment, consumption and socializing. This opens an opportunity for specialized networks to develop their customer bases - organizing small-scale events, offering products and services with local delivery, engaging neighborhood communities, connecting people with local businesses, etc. 

Nobody really knowns what may happen in a few months or a few years. All we must do is apply our head, heart and hands to live each day the best way we can. As community leaders and idea people - it is up to us to lead the world from darkness to light.

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I ordered a license and try to install the core app unfortunately, I am getting the following error. Please note that I have the latest version of the script. I have Version: 10.1.0 Installed.

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Something special is happening. In the next couple of days the UNA.IO site might look a bit messy here and there - but it is only a sign of a very important transformation with extra attention to detail. We want to make the UX elements look perfect - fine-tuning the template elements until they are PERFECT.

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Infinite scroll enabled here for UNA.IO Feed. Testing performance and UX. The idea is that it will load more items predictively as you scroll down, but will still stop at some high count (50 or a 100 posts) to allow access to the footer. 

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Andrew Boon
added a discussion

UNA 11 Altair is going through the final testing before we start packaging the first Beta (hopefully the only Beta before release). Altair a great mix of system improvements, bug fixes, UI/UX enhancements, new features and powerful new modules. Can't wait to start using these 👇 

Credits Badges Audit Wiki


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It's merely a number - yet another year, just like any other year before it. Yet, somehow the roundness and neatness of the "2020" add to the perceived significance of what we must make of this "new" year. We are not even a week in yet, but globally 2020 is already worthy of history books. Zooming in to what we do as part of the UNA community, the year 2020 is will have to become a landmark moment too - the year of opportunity. 

Honeymoon is Over

UNA is a relatively new platform. The core system functionality took a while to develop, while the front-end modules and features have only had a couple of years to evolve and grow so far. In a way, this early period allowed us some freedom - we could iterate fast, add a lot with each update and sometimes get away with less-than-polished releases. After all, it was just the beginning. 

Now, however, we have a robust set of modules, active community and around 1,000 live sites running on UNA. The development has to shift priority from sheer feature-development pace to focused evolution in speed, security, reliability and user experience improvements. 

The honeymoon is over. Now is the time to strengthen the foundation and build on with full presence and responsibility. 

The World is Changing

Any change brings about great potential. The social media industry is changing faster than ever now. We see new large players emerging, the exodus from Facebook is real, and most importantly - more and more community-leaders realise that they don't have to give up control in the process of achieving their dreams. That is the wave we must ride. It's not even a matter of choice. It's a responsibility. 

UNA Mission

We build a tool that unites people. Our mission, ultimately, is to unite people by empowering community leaders. Here is why it is so important to us.

Every human person is a unique mix of interests, personal qualities, life circumstances, achievements and social connections. Just like our differences can distance us, our similarities can help us connect, unity and amplify shared impact. Moreover, most people are inherently good, kind and well-meaning. If we recognise that there is always something we have in common, something we can collaborate on, share and enjoy together, notwithstanding any disagreements, the world can quickly change to better. 

Internet is an excellent tool - a tool of unparalleled potential for social change and individual transformation. Unfortunately, most of the modern social media sharing and communication is concentrated into a handful of generic silos. Like super-markets, these giants took control and set their own generic rules of engagement for the majority of netizens. They substituted diversity with individual echo-chambers, which reflect and reinforce one's existing sentiments.

The raison d'être for UNA is not just about building a great community platform. It is about helping to unite people in diverse ways - build unique communities that drive subject-specific causes. 

2020 Goals

In 2020 we will further zoom in on this mission and will adjust our strategy accordingly. We plan to make initial deployment more accessible; offer trials and "pay-for-updates-only" modules pricing; build more for educational space and encourage original content publishing. 

As for the state of the platform itself, we'd like to change gears and prioritise revisions over new features. 2020 will be a year faster, more stable, more streamlined and user-friendly UNA. 

Stay connected.

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Andrew Boon
added a discussion

The Messenger is an increasingly important module in UNA, and we want to make it really fast, seamless and capable. The next update will feature updated UI, new text editor, new file uploaders, new emoji library and some other features and fixes which we will announce next week. Here's a quick preview of what we've got so far:

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Andrew Boon
added a discussion

This tweet may become the single most important announcement for our industry in the last 10 years, or ever.

If we can finally have a decentralised protocol for social media, the world of niche social networks is going to flourish and the world will be a better place. Twitter team deserves big round of applause even just for sharing this intention.

I am reaching out to them to try and participate however we can. Here is a good sign...

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Andrew Boon
added a discussion

Testing iOS app v1.3.2 in TestFlight - feels a bit faster and fixes issues with image downloads and freezing. Should be approved by Apple any day now, and Source code is already in GitHub ready for download and compiling. 

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My Posts
My Albums

Keep it real!

Videos discussing common questions and challenges that we face, and how we make decisions based on a simple principle - keeping it real.  What looks good "on-paper" may not be the same as what works best in real-life situations. Through our experience of building social networking software for over 17 years, we've learned a lot about "the big questions". In this series, I talk about these in details, in a causal manner, while driving around and doing daily chores. Keeping it real.  #keepitreal

Quick tests, examples and greetings.

This album is for short videos or fill-in images used as examples elsewhere. 


Various #tutorials, mostly #video, all for UNA. 

Random Musings

Sharing everything we do, plan and think. In a not-too-formal way. 
My Polls

Change default Homepage configuration for fresh installation -

Adding "weight" answers in Polls (from -5 tp +5).

Add WebRTC video-conferencing to Messenger without Jitsi or other full-stack libraries?


Access denied. This is private content.

What is your favourite template? Please share your reasons in comments. 

Which one do you think is better - comments with cards...Or comments without cards, but with a highlight on-hover...Please comment with reasons for your choice. Thank you!

We are adopting the "THEME-BASED PRODUCT ROAD MAPS" method for UNA development. Vote for your #1 choice of THEME to help us define priority. We plan to focus on each theme for a month over the next...

What kind of text #editor (if any) do you think should be used in a #Messenger?

What is your preferred shape of #profile #pictures?  Please, elaborate on your choice in comments.

What general #direction do you think UNA #development should be focused on in the next 2-3 months?

Which method of #communication is most popular on your site?

My Discussions
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UNA 11 Altair is going through the final testing before we start packaging the first Beta (hopefully…
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  •  · Alex T⚜️ How is the manual for Wiki and Macros coming?  I am very much looking forward to readi…
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The Messenger is an increasingly important module in UNA, and we want to make it really fast, seamle…
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  •  · Thank you 😊  There is a lot to do for us to achieve the level of performance we are aiming for,…
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This tweet may become the single most important announcement for our industry in the last 10 years, …
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  •  · ugh! I hope this is a good thing and not a wolf in sheep's clothing
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Testing iOS app v1.3.2 in TestFlight - feels a bit faster and fixes issues with image downloads and …
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  •  · If you have UNA.IO mobile app installed it should be updated automatically, if you have own app and …
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Here is some magic straight from #unalab ... Watch carefully and consider the potential.  …
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In UNA v11 we'll have: reactions stats popup showing all types in tabsreactions and comments st…
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  •  · Andrew, one suggestion that I’m intending to do myself is the messaging part on that , I would chang…

UNA - Social Media Software Framework