Andrey Yasko

UNA Team
  • 12360
Add new...
  • 178

One of the biggest challenges in SNS business is to build for positive outcomes. It’s hard because controversy and envy help with retention. Facebook is a fundamentally unethical company and doesn’t care at all, but all the networks launched on UNA have the potential to be good. How? I think we should talk about this more. What can the software do to promote wellbeing over stickyness? Our relaunch of will be a research foray, looking for the best implementation of a good social network. 

  • 312
    • It’s a great challenge, indeed a conundrum, every business & software platform wishes to drive engagement, i think the answer is not explicit but contained within the nuance, asking ‘why?’ before adding in each new feature or configuration.

      It seems time & again our friends at Facebook have crossed that line, the ‘why’ when it comes to Facebook seems always to make more money. I look forward to exploring the nuance with Online.Me & defining a better way. 

      0 0 0 0 0 0
      • I sense that we may find some answers in understanding how mimetic desire and smart feeds optimsed for retention or sales lead to depression. If, say we can create an AI recommendation engine that would promote the idea of creating and learning as being desirable as opposed to looking sexy or being asset rich. It can help to reframe reference models and make more fulfilling activities feel “cool”. 

        0 0 0 0 0 0
        • Yes, as you know, I am passionate about e-learning, I figure that if we are going to be on the internet, we might as well be doing something constructive, there is so much positivity that can be unleashed with social media, the big players in the market have really just given us some bad examples!

          With our UNA LMS we really want to motivate people to learn and engage around ideas, knowledge based communities are going to be the central to the evolution of the UNA-verse in the days to come.

          0 0 0 0 0 0
        • 0 0 0 0 0 0
          Not logged in users can't 'Comments Post'.
          Added a discussion 

          Last week's webinar covered quite a few topics ( video attached ), so I decided to publish post to accompany it. Watch the video to preview some of the cool prototypes and features we are working on.

          This post is both personal and professional. It seems impossible to separate the two when you’re operating an independent business. When you do something you truly love it gives you purpose - meaning to all the everyday challenges, so "life/work" is not about balancing, but rather about integrating the two. I have been fortunate to be able to do what’s I love professionally for 21 years now - designing and building social networking software. There is nothing else I would rather do. In this post I'd like to share some of the changes that happened over the last few years and some ideas we have for the future.

          UNA Platform

          A lot has happened in the last couple of years. UNA platform evolved into a powerful framework for building unique communities, finding more and more traction as a base for custom builds. While we wanted to reach mass-appeal and see millions of sites running on UNA by now, the market gave us its own interpretation of success - UNA became the best software choice for social networking sites that bring entirely new ideas to life. We found ourselves mostly working with agencies, developers and webmasters who come up with scopes that previously would only be possible to realise through custom development from ground-up. We work on projects for education, entertainment, art, activism, e-commerce, collaboration, health and everything in between. 

          The original vision of UNA being a simple social network builder changed to a realisation of UNA being a powerful community software framework, best suited for agencies developers and tech-savvy webmasters prepared to learn how UNA works and then create unique social networking experiences. 

          The next feature update - UNA 13 - will look and feel like the biggest makeover we ever had. We are transitioning to TailwindCSS for styling, re-assessing UI of most modules, Studio and key pages. New modules and features like Stories, Rooms, MediaManager, Video Embeds, New Studio, Live Video, Messenger makeover, traffic analytics and a lot more is on the way.


          Personally, I’ve had a fair share of life changes. I met my beautiful partner on 2020 NYE (just before all hell broke loose with Covid) and just two weeks ago we welcomed our little son to this world. Now every day (and every night) is filled with all the joyful moments of parenting. I have two more sons from previous marriage - so, boys all around. 

          Furthermore, last month I officially changed by name from Andrew Boon to Andrey Yasko. That’s my original name from birth. I was named Andrey Sivtsov when my mother remarried, and later chose Andrew Boon with my then wife when we immigrated to Australia. Back to the original now. 


          The team behind UNA is by far the most reliable and supportive peer group I have ever had - true friends, great creators and amazing team players.

          Slowly but surely we are growing. In the last few years Mark P, Roman L, Alex D, Kate T and Alex K joined the team, and most recently we hired Rene E as a business administrator and Toprak A as a UX designer. The team is now a perfect dozen. As a bootstrapped business we have to be very selective and diligent in our hires - everyone has to be excellent. 


          Reflecting on business development in the last 2-3 years, we see that UNA.IO is not just about the platform and the development team anymore. Apps market, operators community, cloud hosting and a number of upcoming services (Analytics, AI, Streaming, Auth, etc.) will effectively form a wide set of products that help to create custom communities. Most importantly, we want UNA.IO to operate more like an open hub, where apps and services are offered by various developers and agencies, operating as partners co-creating the world's most complete ecosystem. So, as a team we will gradually make way to more community involvement and will operate not as "the UNA team", but rather as one of many UNA teams. The core platform will forever be open-source and MIT-licensed, ensuring resilience no matter what happens with the company, and allowing everyone to participate without constraints. 


          Founders and business operators that need a pre-configured Learning, Business or Social networking solution will have a way to launch a website on UNA.SO, powered by UNA framework. Solutions on UNA.SO will have pre-installed modules, configured settings and integrated services allowing for quick and seamless launch. Migrating from UNA.SO to own hosting will be available and all services/modules can be reconfigured to on-prem.


          Yasko Studio is the new name of our community design and development agency. All the research, development and consultancy for UNA is done by Yasko.Studio.  Other agencies, developers and operators are welcome to offer services for UNA, contribute to the core development and create UNA apps, packages and subscriptions.

          • 669
            • Let me put that new template on my site to see what my members think about it.

              0 0 0 0 0 0
              • Not ready yet for the core update, but is likely to be available for custom implementations in about 2-3 weeks.

                0 0 0 0 0 0
                • Wow!! Great and exciting new stuff!!
                  I'm just a beginner and working on preparing our community launch in November.
                  Just a quick question here: These new features or updates will be firstly released on your hosted environments I presume.
                  Cause I'm still evaluating this opportunity for our go live :)

                  0 0 0 0 0 0
                  Not logged in users can't 'Comments Post'.
                  • 441
                  Reposted Alex T⚜️'s event.
                  • 722

                  Grand Master

                  Total points: 5413

                  2787.2 point(s) to reach
                  Friends count:
                  Followers count:
                  Full Name:
                  Andrey Yasko
                  My Posts
                  My Albums

                  Keep it real!

                  Videos discussing common questions and challenges that we face, and how we make decisions based on a simple principle - keeping it real.  What looks good "on-paper" may not be the same as what works best in real-life situations. Through our experience of building social networking software for over 17 years, we've learned a lot about "the big questions". In this series, I talk about these in details, in a causal manner, while driving around and doing daily chores. Keeping it real.  #keepitreal

                  Quick tests, examples and greetings.

                  This album is for short videos or fill-in images used as examples elsewhere. 


                  Various #tutorials, mostly #video, all for UNA. 

                  Random Musings

                  Sharing everything we do, plan and think. In a not-too-formal way. 
                  Andrey Yasko Polls

                  Change default Homepage configuration for fresh installation -

                  Adding "weight" answers in Polls (from -5 tp +5).

                  Add WebRTC video-conferencing to Messenger without Jitsi or other full-stack libraries?


                  Access denied. This is private content.

                  What is your favourite template? Please share your reasons in comments. 

                  Which one do you think is better - comments with cards...Or comments without cards, but with a highlight on-hover...Please comment with reasons for your choice. Thank you!

                  We are adopting the "THEME-BASED PRODUCT ROAD MAPS" method for UNA development. Vote for your #1 choice of THEME to help us define priority. We plan to focus on each theme for a month over the next...

                  What kind of text #editor (if any) do you think should be used in a #Messenger?

                  What is your preferred shape of #profile #pictures?  Please, elaborate on your choice in comments.

                  What general #direction do you think UNA #development should be focused on in the next 2-3 months?

                  Which method of #communication is most popular on your site?

                  Andrey Yasko Discussions
                  •  ·  669
                  •  · 
                  Last week's webinar covered quite a few topics ( video attached ), so I decided to publish post to a…
                  •  · 
                  •  · 
                  •  · Wow!! Great and exciting new stuff!!I'm just a beginner and working on preparing our community launc…
                  •  ·  4229
                  •  · 
                  This week we'll be fully transitioning away from Google Analytics and switching to Matomo On-Premise…
                  •  · 
                  •  · 
                  •  · A breeze of fresh air !  i heard the cloud version is best ...
                  •  ·  3803
                  •  · 
                  UNA 11 Altair is going through the final testing before we start packaging the first Beta (hopefully…
                  •  · 
                  •  · 
                  •  · Has there been any progress on letting users give Credits to other users as payments? Also allow Cre…
                  •  ·  6517
                  •  · 
                  The Messenger is an increasingly important module in UNA, and we want to make it really fast, seamle…
                  •  · 
                  •  · 
                  •  · Andrew Boon you already are 😀 
                  •  ·  2139
                  •  · 
                  This tweet may become the single most important announcement for our industry in the last 10 years, …
                  •  · 
                  •  · 
                  •  · way to go...all the best...
                  •  ·  1964
                  •  · 
                  Testing iOS app v1.3.2 in TestFlight - feels a bit faster and fixes issues with image downloads and …
                  •  · 
                  •  · 
                  •  · If you have UNA.IO mobile app installed it should be updated automatically, if you have own app and …

                  UNA - Network Infrastructure for Communities