Something to consider as your sites grow bigger & get busier, is monitoring the number of notifications that your site is sending to users. This is not a 'set and forget' feature, it is important for site operators to continually monitor all defalut site communications to ensure that we are striking that happy medium between engagement & overwhelm.
Too few notifications: users aren't aware of or engaged in your community.
Too many notifications: users become overwhelmed, will black list your site or unsubscribe to all notifications.
Within UNA it's easy for users to manage their own notifications, but your new & casual users might not know that. And in the early days, it's really important that we keep them engaged, so they don't switch off entirely. Perhaps consider an email to new site users that explains how they can manage their notification preferences within your site.Especially for sites that have native apps - you might want to turn down or off some of your email notifications, there are few thing more annoying than getting multiple notifications about the same piece of content, although this can be a tricky one, just because you have an app published, doesn't mean that your users have it installed... 🤔
Remember that UNA offers three ways to manage notifications;
- The default set to be defined by Operators, managed via Studio (pictured in the header image above.)
- Each user can define their own preferences.
- Users can 'Opt out' of all notification, the link to do this is at the bottom of every email (you probably don't want this)
Again it is important to note that there is no definitive right or wrong on this topic - it is not a set & forget feature - as site operators you need to take a proactive approach here, don't overwhelm your users, keeping that vital line of receiving notifications open is really important for your site, it's almost impossible to get them to resubscribe if you lose them.
Hope this helps, just some insights from my observations in joining and building lots of UNA sites - would love to know your experiences as well, please share them in the comments, (I've switched notifications back on, so I'll be sure to see them...)